Consumer Insights | Market Research | Gen Z Strategy | Brand Positioning
During my time in the Beats by Dre Consumer Insights & Market Intelligence Externship, I explored how Gen Z interacts with audio brands and how Beats could better connect with their lifestyle and values. From analyzing survey data to digging into behavior patterns, I helped uncover what really drives brand loyalty and cultural relevance. The experience was wrapped with a final insights presentation where I shared brand recommendations directly with the Beats insights team.
My Role
• Conducted qualitative and quantitative research, including surveys and interviews with Gen Z consumers.
• Translated raw data into actionable strategies around product personalization and community storytelling.
Final Insights Report (View Presentation)
I designed this presentation to communicate research findings through a brand-forward lens. Blending audience insights, storytelling, and marketing recommendations tailored to Beats’ positioning within Gen Z culture.
